Soda PDF is a family of applications used to open, view, create, convert, edit, secure and share Portable Document Format files. The software was developed by LULU Software, based in Montreal, Quebec, Canada.


We approached laser targeted service pages as a way to break through the noise and rank for highly competitive keywords, specifically around “free pdf tools”, which get millions of searches a month.

Taking advantage of a network of micro sites, allowed us to consolidate the SEO equity and propel the brand to become one of the top contenders in the PDF space.

We also established a PR campaign where we created high quality content, combined with an outreach campaign.

Some of the technical SEO we performed was related to:

  • Rewriting schema markups, sitewide (aggregateReview, breadcrumbs, services)
  • Fixed indexation issues with rel=canonical tags on category pages, which often triggered dozens of duplicate URLs
  • Fixed cannibalization issues and consolidated pages…

SodaPDF achieved a level of organic exposure unmatched to anything it had in the past, and the flow of traffic from their pdf services web traffic, resulting in net new business opportunities.

You guys definitely helped us take our organic growth to the next level. We hope to keep working with you for years to come and keep up the great work.

Jean-Patrick Godbout Marketing Manager - Soda PDF